MARKETING

Selling in FR and AR: why bilingual converts better

RDZ Ecommerce Editorial·Jun 10, 2026·5 min read

A large share of Algerian online shoppers browse and buy more naturally in Arabic. A store offering only French leaves conversion on the table.

Native RTL, not a hacked-together translation

Translating the text isn't enough: an Arabic page must display in RTL (right to left), with adapted typography. A theme that merely flips the text without adapting the layout is instantly visible — and hurts trust.

Let the customer choose

The best practice isn't to guess the visitor's language, but to offer a one-click choice, visible from the moment they land — and to remember their choice for the rest of their visit.

The COD described in this guide is already wired.

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