Launching Facebook Ads campaigns on a small budget takes a different discipline from big advertisers: every dinar must be justified. Here's a starting structure that works for an Algerian store.
The test budget
Start with a modest test budget across 3 to 5 different creatives, over 3 to 4 days, before cutting or scaling. Click rate and cost per lead will quickly tell you which creative deserves budget.
The targeting
In a market like Algeria, broad targeting (18-45, generic interests) often outperforms overly narrow targeting — Facebook's algorithm optimizes fast when it has enough signal.
The creatives that work
Short videos showing the product in real use, subtitled in darija or French, almost always outperform static visuals. Showing the price in the video reduces unqualified clicks.